Close-up of Selena Gomez's face as she applies makeup with a brush and mirror.

Rare Beauty, the cosmetics brand founded by Selena Gomez in 2020, has quickly become a fan favorite in the beauty industry. The brand is known for its mission to promote self-acceptance, self-love, and mental health, as well as its commitment to inclusivity.

One of the most impressive things about Rare Beauty is its wide range of products designed to cater to all skin tones and types. From its award-winning Liquid Touch Weightless Foundation, which comes in 48 shades, to its wide range of lip products, blushes, and eye shadows, Rare Beauty offers something for everyone.

The brand is also committed to creating high-quality, vegan, and cruelty-free products. Its products are formulated without harmful ingredients like parabens, sulfates, and phthalates, making them safe for even the most sensitive skin.

Rare Beauty helps people feel more confident and comfortable in their skin. Its focus on mental health sets Rare Beauty apart from other makeup brands. The brand's founder, Selena Gomez, has been very vocal about her struggles with mental health. The brand has partnered with the Rare Impact Fund to provide mental health resources to underserved communities. It donates 1% of its annual profits to the fund.

Rare Beauty has also ensured that its products are accessible to everyone. The brand offers free shipping on all orders over $50, as well as free returns and exchanges. Additionally, Rare Beauty has partnered with Sephora to offer its online and in-store products, making it easy for customers to find and purchase their favorite products.

Overall, Rare Beauty has set a new standard for inclusive beauty. Its commitment to inclusivity, mental health, and high-quality products has made it a favorite among makeup enthusiasts and advocates for self-acceptance. Whether you're looking for a new foundation, lipstick, or eyeshadow palette, Rare Beauty has something for everyone.

Beauty industryInclusivityMakeupRare beautySelena gomez

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